Where search engine optimisation (SEO) aims to maximise the likelihood of potential customers finding your product or service, online marketing focuses more on ads and promotions to draw in new and existing customers. In other words, SEO is making sure that people find your business first, whereas online marketing is more about generating ‘buzz’ about your products and services.
Online marketing is often much more affordable, targeted and greater reaching than traditional print advertising due to the popularity of the web. KwikWeb offers the two most effective online marketing methods to its clients, Google Adwords and email newsletters.
Google Adwords is the most popular means of search engine marketing. You place an ad in the ‘sponsored links’ section of Google which appears when someone searches for one of your chosen Adwords keywords and pay a fee each time someone clicks on your ad.
Email newsletters are a great way of keeping in touch with your subscribers and customers without them having to return to your website. Let them know about new products and services, sales, special offers and interesting articles to entice them to visit your website or store, or to contact your sales team.
For a complete online marketing package, combine these online marketing tools with an SEO campaign and you'll be sure to achieve a healthy amount of sales leads!